Browsing: citations

Content strategists already know how to build for search. They understand how to map topics, connect related pages, and create enough depth to establish authority. But…

Link-building and content outreach were built for search engines. Domain authority, anchor text, and referring domains were the signals that moved search rankings, and they translated…

The channels quietly feeding ChatGPT, Claude, Copilot, Google AI Overviews, and Google AI Mode right now are not the ones most SEOs spend their budget on.…

Key Takeaways AI systems are more likely to reference brands that present original research. Research suggests that where information appears on a page can influence its…

Baidu has quietly added a new section to its webmaster tools: AI Traffic Analysis. Chinese webmasters began spotting the menu item around September 15, and Baidu…

If you’ve spent any time on a GEO or AEO Slack channel this year, you’ve heard the same advice on loop. Be on Reddit. Be on…

If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name shows up all the time, but that traffic…